Phase 1 |
Phase 2 |
Phase 3 |
Phase 4 |
Phase 5 |
As the most important phase in the Email Campaign Lifecycle,
optimisation occurs when analyses of your current customers
behaviours are incorporated into future marketing campaigns.
Determining when your best day to send email, the click-through
analysis of template design and when your customers are likely
to unsubscribe from your communications will form best practices
for your marketing campaigns. As the lifecycle continues, you
improve relevancy and message content based on what your customers
preferences are.
TIP: Gmail has unique features that could affect your email
display and delivery rates. Learn
how to optimise the display of your HTML emails in Gmail.
Contact Keymail Marketing to help
improve your optimisation.
|
Phase
5: Optimisation
