There are many reasons for sending out emails: seminar invitations, newsletters, alerts, requests for feedback...each demanding a different layout, design and call to action. Whether your email marketing is done entirely in-house, or outsourced to ExactTarget or another reputable ESP, there are a few simple yet crucial elements to consider that will have an enormous effect on the success of your campaigns.

Effective email design encompasses a relevant layout, eye-catching headers, and sticky content. Also, emails are vehicles that take your customer back to your website, so how you link and the paths used will have an effect on your campaign success.

Remember, the average person takes less then 10 seconds to open and read an email, so having the right mix of creativity, copywriting and formatting is crucial to your campaign success.

TIP: Business-to-Business marketers have found that newsletters are their most effective email tactic. Learn how to create newsletters that get results.

Contact Keymail Marketing for more information on email marketing, production and send.