Phase 1 |
Phase 2 |
Phase 3 |
Phase 4 |
Phase 5 |
Every successful email marketing campaign needs a tight and
well thought out strategy and communication plan. By understanding
your goals, it will help you measure the success of each campaign
and allow you to optimise where needed.
Developing a communication strategy does not take long and can
be easily done by asking some simple questions. The questions
will enable you to learn from your customers and adapt to their
online behaviour which, in turn, will increase your ROI.
The best
day to send and how you personalise and layout the template
can dramatically affect the success of your campaign. Testing
is crucial if you want to know which message or layout your
customers respond to best. The smallest things in an email
can impact your customers’ behavior and make the world
of difference to open and click rates. |
| Contact
Keymail Marketing for help in devising your company’s
communication strategy and test plan.
|
Phase
1: Strategy & Test Plan
