Webtrends and ExactTarget have partnered and joined forces to take email campaign management and response analysis to the next level. This integration of precision email marketing and comprehensive web site analysis allows you to determine how efficient your email campaigns are at driving visitors to your site and what they do when they get there.

Combined with ExactTarget, the integrated solution enables you to:

	•	Track clicks to conversion directly from the ExactTarget desktop
	•	See response metrics overlayed visually on your email creative utilising WebTrends SmartView technology
	•	Integrate campaign cost data with sales and product data to get a complete picture of ROI
	•	Increase conversion by measuring and optimising your email campaign creative

Read more about the ExactTarget and WebTrends integration.

Learn more about WebTrends.com.

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