| Optimisation Services |
You will be assigned
a designated Account Manager who will act as a single point
of access to industry and deliverability experts, business
consultants and a team who have a knowledge base of hundreds
of clients. They will assist you with targeting techniques,
list-growth tools, and opt-in tactics. Quarterly reviews
will arm you with industry benchmark reports and other feedback
to help you meet business goals and optimise performance.
The following are the areas you can expect to cover:
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• |
Communication Strategy &
Test Plan |
• |
Profile Segmentation |
| • |
Email Configuration & Send |
• |
Tracking, Response & ROI Analysis |
| • |
Optimisation |
Deliverability Audit |
The Deliverability
Audit is a one week engagement that will include one eDelivery
Tracker and one eContent Scorer test as well as indepth deliverability
consultation. This will give you a tangible snap shot of
email performance as well as expert advice, guidance and
recommendations.
|
Deliverability Advisor |
The Deliverability Advisor is
a twelve month engagement that will include thirty-six reports
(any combination of eDelivery Tracker, eContent Scorer, eDesign
Optimiser) and deliverability consultation. This is an in
depth service that will ensure that the emails you send out
are thoroughly checked to maximum delivery and well as on
going advice and recommendations. |
Email Design |
Email creation and design. Designs
all approved by deliverability team and tested to ensure
the best chance of it being received by the main email service
providers. i.e Yahoo, Hotmail, Outlook, Gmail etc. |
Template Design |
Creation of a custom ready,
branded and uniquely designed template in which you can easily
add your own content. The design will be created inline with
best practices and checked for maximum deliverability.
|
| Training |
| Keymail Marketing offer a full range of customised onsite and web conference
training courses, to suit your organisation's needs. Including "train
the trainer" enabling you to train your clients or staff to get the most
out of Email Marketing. |