'Relationship Marketing' is a new trend in the email marketing industry where CRM systems, Email Service Providers, and Web Analytics become integral parts of the overall email marketing mix to further build relationships and personalise the communication messages to your customers.

Read about how these three parts contribute to Relationship Marketing and how the event-driven tactics of customer retention is viewed as a process over time rather than single unconnected events.

By moulding the marketing message and tactics to the responses of your customer, the Relationship Marketing approach achieves high customer satisfaction and relevancy with every communication you send.

Learn more about ExactTargets API, which allows you to seamlessly integrate CRM and Web Analytics into your marketing mix.